Alligator Records website homepage 2021

Alligator Website (2021)

Alligator celebrated its 50th anniversary in 2021, and we marked the occasion with an overhaul of our home on the web. Building on wireframes I had developed for earlier versions of the site, our goal was to simplify the ever-growing content and make the product more accessible to a largely adult audience. While still featuring new releases and events, we also wanted to highlight classic catalog titles for new fans to discover. We paid special attention to making the site responsive across screen sizes, including phones and tablets. The site was built by 305 Spin.

2021 website album page
2021 website artist page
2021 website store page
2021 website flowchart